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For the past 30 years, people of all ages and skill levels have come together to explore their artistic sides at Clay Mates. Founded by Susan Hevey in 1994, this paint-your-own pottery and ceramics studio has grown from humble beginnings into a beloved fixture in the community, offering workshops, events, and a welcoming space for anyone looking to try their hand at the craft.
Hevey’s love for art began early in her life. When she was in grade school, her favorite time of the day was when she was allowed to draw and paint. This passion stayed with her throughout the years, and in 1976, she was introduced to ceramics through her sister-in-law. Hevey loved seeing the pieces her sister-in-law made in ceramics class and, inspired by this, began taking classes herself.
“I idolized my ceramics teacher and how smart and talented she was. I was around 18 at this point, but I wanted to grow up to be just like her,” she said with a laugh.
With Hevey now working nights at the local post office, her time at ceramics classes was cut short. However, her friends encouraged her to set up a small studio in her basement to teach them, and her husband bought her a kiln to get started. Eventually, the night shifts became too much with three children, and Hevey decided to leave her job and pursue her dream of opening her own studio. Clay Mates officially opened its doors in 1994, and since then, it has grown into a creative haven for the community.
“Clay Mates isn’t just a place to make pottery,” said Hevey. “It’s a place where you can express your creativity and make memories that will last for years. I strive to create an environment of fun and individuality, where there are no definitive expectations, and everyone can gain a sense of accomplishment that will inevitably lead to confidence and self-esteem.” Hevey’s commitment to making Clay Mates welcoming for everyone is clear in the variety of activities and events she offers. From birthday parties and field trips to ladies’ nights and work gatherings, the studio accommodates all kinds of celebrations. She keeps her prices as affordable as possible, offering a wall of kids’ projects for only $12 and birthday parties for $15 per child. Her handicap-accessible space can host up to 80 guests at a time.
Walk-ins are welcome at Clay Mates, and Hevey is often available to provide step-by-step guidance to those who need extra help. The studio also sells to-go kits for those who prefer to bring the creative experience home. The studio’s hours can vary, but Hevey ensures her customers stay informed by maintaining an updated calendar on her website, where they can easily checkcurrent hours and see the day’s events. Now that Clay Mates celebrated its 30th anniversary in October, Hevey is looking ahead to the future.
“I’m trying to clear out my basement to make space for pouring more of my own molds and would love to start specializing in creating my own ceramic pieces,” Hevey explained. “I’d also like to get some pottery wheels and offer pottery classes downstairs, if I can find someone to teach them.”
Despite rent increases, location changes, and other challenges along the way, Hevey continues to love what she does and treasures the people she meets. According to her, the most rewarding part of this work has been the connections formed with her customers.
“The kids will have a birthday party and come over and hug me, saying, ‘This is the best birthday party I’ve ever had,’” said Hevey. “Or I’ll be in the grocery store, and a little kid will recognize me and wave. It’s so heartwarming. I’m making a difference in people’s lives, and I cherish every day, every event, and every customer. I’ve never had a day where I dreaded going to work. Even if it’s mostly seven days a week, I find gratification in Clay Mates and the creativity it brings to everyone.”
As Hevey looks to the next 30 years, it’s clear that Clay Mates will continue to be a place where art, community and joy come together.
“I spend every day in the studio until late at night, glazing, firing, packing, and preparing orders. I’ll keep doing this as long as I can, as it brings me joy and brings our town’s local children happiness,” she said.
From teaching children how to paint their first pottery pieces to hosting adults for relaxing and creative nights, Hevey’s studio remains an integral part of Belchertown.
CLAY MATES IS LOCATED ON 145 STATE ST. IN BELCHERTOWN.